Fashion Tech Asia with Philippe Holthuizen
There was no place more fitting than PMQ - the creative hub of Hong Kong, fostering emerging local artists and designers - to host the Fashion Tech Asia conference. Founder & CEO of GROM, Koen Munneke along with Designer & CPO, Philippe Holthuizen, joined industry leaders from all across Asia for an evening of presentations, panel discussions, showcases and a fashion show.
What is Fashion Tech?
In a panel discussion, Philippe explains his interpretation, “the term fashion tech is exactly as it sounds - quite literally. It’s a fuse between these two disciplines - very different, but very complementary.” With the ever-changing fashion market due to social media and e-commerce, it has become increasingly difficult to keep up with the demand for immediacy from consumers. This is an example of how technology can come into play to find efficiencies in production and marketing. Fashion Tech is also the integration of unique functionalities made possible in clothing because of science. For an example, take a look back at 2016 Met Gala Manus x Machina: Fashion in An Age of Technology, (special mention: Claire Danes in Zac Posen). Fashion Tech is unstoppable - a world of art and creation reinforced with technological advancement.
How it all began.
With previous experience in 3D printing and scanning, we wanted to utilize this growing technology to create something that was a “need to have” in an untapped market. Bearing the climate in Southeast Asia, we quickly found our answer, which is a fashionable sandal featuring orthopedic support. Like any new business, we did our research with medical professionals and found that this was an exciting opportunity that had a lot of potential. We’re not simply offering stylish footwear with medical customizations, but we’re changing the way people live and fostering a community which supports startup businesses.
What it means for GROM.
3D printing has been around for 30 years now. A lot of things are happening with this technology still, which means that there are foreseeable possibilities of creating something that has only been imaginable before. It gives room for a lot of material and production experimentation.
Into the future?
GROM’s really all about customization. So what we’re anticipating is how tech can help us better personalize our products. We can create things that are designed with our customer in mind. These things are better in quality, more cherished, and will be used for a long time to come. With this, we hope to achieve happier and healthier customers, as well as reduce the amount of product wastage.
Keep your eyes peeled and ears open for what’s to come. Got some interesting insights or questions? Get in touch with us by emailing myshoes@getGROM.com.